ACCOR’s Kerry Healy shares how strategy, culture and AI-powered personalisation are reshaping loyalty and guest experience ...
Team Red Dot’s Jake McCatty outlines how the cumulative effect of everything a brand does fosters consistent customer experience.
MCH Global’s Saheba Sodhi on why brands need to stop treating culture as a camouflage for campaigns without conviction.
C2 Comms’ Saurabh Dahiya explains why MENA brands are drowning in data-rich insight and need cultural intelligence, not bigger dashboards.
Kijamii’s Omar Shoeb shares his take on the new era of Saudi’s marketing industry, one that rewards efficiency, clarity and ...
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