ACCOR’s Kerry Healy shares how strategy, culture and AI-powered personalisation are reshaping loyalty and guest experience ...

MCH Global’s Saheba Sodhi on why brands need to stop treating culture as a camouflage for campaigns without conviction.

C2 Comms’ Saurabh Dahiya explains why MENA brands are drowning in data-rich insight and need cultural intelligence, not bigger dashboards.

Kijamii’s Omar Shoeb shares his take on the new era of Saudi’s marketing industry, one that rewards efficiency, clarity and ...

The report positions anime as a dominant youth language in KSA – one that informs identity and fuels creativity among the ...

This review of Campaign's selected works from September is by Miguel Rojas Ruiz, Director of Brand Marketing at Rove Hotels.

Havas Life Middle East's Carlo Nakhle explains how the trust economy of healthcare is being rewritten in the region.

SpeakUp's Nick Zhuchkov explains how attention now moves through a network of algorithms that reward clarity and consistency ...

Spotify’s ‘Blend’ playlists combine two users’ music tastes into a single playlist, creating a shared experience that’s both ...

MRM MENAT’s Derrick Nyirenda explains the ABCs that brands must master to build loyalty and a business that lasts.

Saudi Arabia's media group SMC Media announces plans to acquire a stake in Aleph Group as part of its global expansion ...

OOH is no longer just about size or frequency. IKEA’s Carla Klumpenaar says it’s about showing up in a way that feels ...