Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

Places and products cards. Google also added places (local businesses) and product cards to AI Mode. This includes ...

MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with ...

Google is expanding ad transparency by revealing who’s funding ads — making it crucial for advertisers to manage their public ...

Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign ...

Search Engine Land » SEO » Search, answer, and assistive engine optimization: A 3-part approach Chat with SearchBot Please note that your conversations will be recorded. SEO is all about ...

Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.

Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.

Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for ...

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance ...

YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and ...