Marketing technology has evolved from being a competitive advantage to an absolute necessity for brands in 2024. As digital transformation accelerates and consumer behaviour becomes increasingly ...

The journey started with chefs Kunal Kapur, Manish Mehrotra, and food creator Shivesh Bhatia, who served Lay’s-inspired ...

This partnership aims to help Cipla Health use analytics to improve its online presence and customer engagement.

Network18 has appointed Shobit Arora as the national head of connected TV for CNN News 18, CNBC Tv18, and CNBC Awaaz. Prior ...

CAIT national president BC Bhartia has alleged that quick commerce platforms are misusing Foreign Direct Investment (FDI) ...

From stricter ad certifications to curbing surrogate ads and regulating OTTs, 2024 brought transformative policy shifts ...

CEO Siddharth Dungarwal highlights how offline stores build trust and double AOV by enabling customers to touch, feel, and ...

Zomato's 2024 was a whirlwind of bold moves and fiery debates—from Pure Veg Mode to job listing outrage—redefining its ...

Disney’s mega merger, 2024 reshaped Indian media with bold moves, big shifts, and plenty of behind-the-scenes drama.