Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week New ...

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during ...

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

In our holiday report, learn how you can update your strategy to capture this change in consumer behavior. Value looks ...

Pinterest hopes to crack open new opportunities for brands with the introduction of two new ad formats and a new tool for its ads manager interface, per details the company shared in advance of its ...

The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the ...

Parent Heaven Hill recently partnered with two new agencies, one of several moves to bolster brands like Lunazul, Evan ...