Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes ...

Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself, according to a new ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. The researchers calculated brand strength by looking at ...

The steady growth in the percentage of US adults who use social media appears to have plateaued, according to recent research from the Pew Research Center. The report was based on data from a survey ...

Is the use of artificial intelligence expected to result in a reduction in headcount at marketing and advertising agencies? What sorts of AI-focused roles are agencies hiring for? How good is AI at ...