Learn why local and trade publications are just as valuable in your PR strategy as national outlets to building trust, ...

Reaching out and follow up are the top corporate cliché phrases that people can't stop using in their emails, according to ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Chief marketing officers (CMOs) have the shortest average tenure among C-suite executives at large US companies, according to recent research from Korn Ferry. The report was based on an analysis of ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six ...

Working in B2B marketing, you've probably noticed how search has changed. You may have seen it reflected in decreasing organic traffic to your website. These days, your customers aren't always ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...