Market research company SAM Sensory and Consumer Research has named Hannah Rogers as senior research director, based in ...

Behavioural consultancy CogCo has created an AI-led platform to help teams to test ideas with customer profiles built from ...

Subscribers to streaming services are increasingly opting for advertising tiers on platforms such as Netflix, Disney and ...

True, sustainable brand growth comes from understanding what’s bringing consumers to shop in your category in the first place ...

Poor customer experiences could be costing businesses $3 trillion in sales globally, according to research from Qualtrics.

The Office for National Statistics (ONS) is to narrow its focus – including cutting back work in health and crime data – with the aim of improving the quality of core economic and social statistics, ...

Peter Naylor, who formerly led advertising sales at Netflix, is joining Nielsen as the company’s first chief client officer.