From Robbie Savage to Andy Roddick, pulling off a campaign that hinges on a star saying ‘yes’ is thrilling, says Joe Burdon ...

Damian Cox is a trailblazer in the billboard and advertising industry. When he joined Mike Silver on the Exit Right podcast, ...

That effect isn’t just visible in the work. It’s embedded in the workflow. Code and Theory’s teams are using AI across ...

Using programmatic buying within OOH (prOOH) can be cost-effective due to automation and the ability to target precise ...

Director Steve Ayson has teamed up with Numan’s in-house creative team on this TV campaign to show the “behavioral and ...

Andrew Tindall’s just back from Cannes Lions with some bad news: 35% of people System1 asked to view Grand Prix Cannes Lions ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

Ralf Ollig is a media and technology innovator redefining how brands engage sports fans around the world. As vice president ...

Tasked with helping more girls feel confident getting involved in school sports, Marcus Hernon of Hopscotch explains how a new video platform met the brief.

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Earlier this month, the School of Communication Arts’ Marc Lewis revealed in The Drum: “What used to take a junior team a ...