Download a breakdown of the top agencies’ work featured in the 2026 Creative 100 Rankings.

Reversing the damage of a brand “going dark” – essentially, reducing advertising spend to zero – is likely to be significantly more expensive than any short-term savings yielded by this approach.

Content loyalty programs are emerging as a new tool for brands looking to leverage the creator economy, rewarding customers with perks and rewards in exchange for posting content to social media ...

UK advertising spend rose by 11.4% to £12.5bn in Q3 2025 and 10.1% over 2025 as a whole according to the latest Advertising Association/WARC Expenditure report as strong growth sets up adspend to ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...

While AI’s merit, cost and implications are fiercely debated, by marketers and just about everyone else, many European CMOs are going back to basics – a recent McKinsey & Co report on the state of ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth. The ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

Organizations are rushing to adopt AI for speed and efficiency, but the real competitive advantage lies in developing "M-shaped" professionals who can orchestrate human-AI collaboration across ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

It’s time torecognise attention not just as a metric, but as a structural condition of modern advertising, one that has been extensively validated against business outcomes. In today’s media ...

Most of your potential customers are not currently in-market, sometimes even the vast majority as in B2B purchasing – but having repeated this “rule” many times, we thought it was time to get back to ...