Marketers are positive about the role of retail media in their media plans; however, some signals suggest the channel is suffering a few growing pains that need to be addressed. As the retail media ...

Google’s search business has contributed an average of 1.3 percentage points to annual global ad spend growth over the last decade, WARC Media’s latest global ad spend forecast reveals. However, that ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join WARC's Lena Roland to discuss the JWT's Planning Guide's continuing ...

Positive brand equity drives sales, increases profit-margin per customer, builds loyalty, and grows market share. According to 2024 GWI data, there is a clear motivation from shoppers to wait for ...

Cutter is outspent 9x by category leader OFF! which boasts 5x greater unaided brand awareness. Mom wants her family to enjoy time outside; while she can't protect them from everything, uninterrupted ...

Startups chasing growth often neglect the importance of brand building, essential to longer-term success. Co-founder and CEO at Tracksuit, has tips on how best to overcome this blind spot.

With the home Internet category at peak penetration and competitors flooding the market with promotions, Time struggled for attention by refusing to engage in price wars. Instead, Time adopted a ...

In 2023, White Ribbon broadened their mission of educating men/boys about gender-based violence. Working with 2SLGBTQI+ community partners with lived experience, we looked closer at how hate and ...

As competitors bottomed-out prices and flooded with promotions, Time struggled to get attention. Instead, Time adopted a counter-category approach and boldly chose to reclaim tech leadership by ...