Marketers are facing changing dynamics and perspectives as global culture shifts and coalesces, and consumers become more discerning and outspoken. In this WARC Guide to cultural advantage, WARC Asia ...

Argos, the retailer, used a series of short video ads to promote its same-day delivery service in the UK. Argos, the retailer, used a series of short video ads to promote its same-day delivery service ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

Meta’s FY25 results underline the scale of its advertising business, with revenue growth driven by higher ad impressions and prices as AI is increasingly applied across targeting, delivery and ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...

As part of WARC’s Marketer’s Toolkit, Pete Markey – Chief Marketing Officer UK&I at British health and beauty retailer Boots – spoke to Anna Hamill about shifts in consumer preferences, purpose-driven ...

Planning in an era of abundance; the rewiring of search; and the growth of commerce: three key trends that form The Future of Media 2025 – here’s what you need to know.

This report examines the key trends that are driving the future of commerce media. This report examines the key trends that are driving the future of commerce media.

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Part of the Marketer's Toolkit 2026, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

The work of Les Binet and Peter Field has established that the most effective advertising is split 60:40 between brand building and activation; their latest research looks in more detail at how this ...

Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.