There is little or no consistency to how popular AI models rank product or brand recommendations and the rankings can vary wildly with each new prompt, but there is more consistency to brand ...

Micro dramas are growing in popularity in Asia and the US, presenting clear opportunities for advertisers to engage fans of this short-form content, writes Skye Yang, director of performance analytics ...

Walgreens launched a mobile-first team member communication platform, W Connect, to enable team members at every level to receive direct company news and leadership updates while allowing access to ...

Contains the film creative 'Slow Dance' for Heinz Ketchup by the agency Leo Burnett in the US.

Examines the state of marketing effectiveness in APAC through the lens of the Pace Principle, WARC’s landmark Asian effectiveness study.

Extra short attention spans and super-fast decision-making – how can brands tap into the new way consumer brains are wired?

Celebrities have been used to sell products since the 19th century, but the politics and ethics of celebrity in a world with social media (and Kanye West) present new challenges to both the influencer ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Baby Boomers are the world’s wealthiest generation, but brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report.

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

A powerful subculture is being bred from within the crypto community that will impact wealth, community and identity by creating an alternative to traditional financial systems and presenting a new ...