Energy prices matter, and as the aftershocks of the Gulf Crisis ripple through the global economy, WARC’s scenario modelling shows how a surge in prices could quietly erase up to $50bn in ad growth, ...

Williams, an energy infrastructure company, launched the "Experience Powers Us" campaign to enhance awareness and favorability among stakeholders in key markets while addressing political narratives ...

Kraft Heinz is scaling up its Brand Growth System to cover 40% of its brands by the end of the year, up from 10% in 2014.

WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Read daily effectiveness insights and the latest marketing news, curated by ...

Individual brands are at different stages of evolution within the Paid Owned Earned media model. Individual brands are at different stages of evolution within the Paid Owned Earned media model.

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

Argos, the retailer, used a series of short video ads to promote its same-day delivery service in the UK. Argos, the retailer, used a series of short video ads to promote its same-day delivery service ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.

Insights from WARC’s 2023 Consumer Trends reports. Gen Z users favour social networks (48%) over search engines (44%) when looking for information about brands. In comparison, older audiences are more ...

Marketing effectiveness needs to be redefined to address the ‘polycrises’ and social and environmental tipping points the world is currently facing, say Alexis Eyre and Paul Randle, co-founders of the ...

50+ consumers are largely neglected by advertisers, yet this cohort are tech savvy, spending more and living longer. A missed opportunity, argues Betsy Rella, Vice President of Research & Data at ...