OpenAI’s move into advertising raises a bigger question for marketers than whether ads will work: whether AI search represents an incremental audience, or just a new way to speak to the same audience?
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
The UK public values journalism (and, by extension, news brands) more than ever, according to a new study by industry body Newsworks, which registered a 20% year-on-year increase in this metric.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
The Creative Effectiveness Lions reward campaigns that demonstrate hard results over the long term, including how the work drove tangible business effects, was instrumental to cultural change or ...
Part of WARC’s Evolution of Marketing programme, The Future of Media highlights trends in media planning, advertising investments and the media ecosystem.
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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