Theinventor of the World Wide Web hascast doubt on the future of an ad-based internet,warningthe audience atthe FT Future of AI Summitthat LLMs could undermine the current business model.

The micro-drama boom first started in China, but these short episodic videos with outlandish storylines are now gaining traction in the United States – and as they turn into the soap operas of the ...

The global retail media marketretainssignificantmomentum, with ad investment projected to surpass$200bnby 2027, but with growth comes maturity: brandsare consolidatingtheirspend across fewer retail ...

Toymaker Mattel is aiming to repeat the success of 2023’s Barbie movie by creating a “cultural moment” with its upcomingMasters of the Universemovie, due for release in spring 2026.

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

An over-reliance on performance metrics, and their related dashboards, is leading many brands into dangerous marketing territory, and this systemic problem will require significant effort to fix. On ...

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

In this report, Intuit Mailchimp and WARC examine how mid-market marketing organizations are responding to broader industry challenges.

The ESOMAR Awards celebrate excellence in the area of market research with a range of internationally renowned industry awards. The most recent Awards were announced in September 2017 and the winning ...

Developed in partnership with Marketing Architects, this report curates key evidence for how marketers can unlock the full value of TV across today’s fragmented media landscape. With media fragmented ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.