2026 will see the biggest FIFA men’s World Cup in the tournament’s history with more teams taking part than ever before – but it comes at a complex moment for advertising as marketers no longer ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

Jonathan Mildenhall, Vice President, Global Advertising Strategy and Content Excellence, The Coca-Cola Company, and Chair of the Warc Prize for Innovation 2012, explains Coca-Cola's 70/20/10 rule and ...

Not only does South Africa have the world’s worst rape statistics but the culture of victim blaming thrives, so both Hype Magazine and Tears Foundation wanted to show that no person would do this to ...

The B2B Institute is a think tank funded by LinkedIn that researches the future of B2B marketing and decision making. It partners with leading experts in academia and industry to study the impact of ...

WARC from Home is a new series to help subscribers to brush up on the essentials of marketing during the COVID-19 lockdown.

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Today’s youth eschew traditional media and brands that want to reach this elusive group of consumers can look to gaming, says TotallyAwesome’sPablo Gomez.

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

In a rapidly transforming advertising landscape, 2025 marks a defining moment for the industry, writes GroupM’s Kate Scott-Dawkins.

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce. This WARC white paper ...

The mobile gaming scene in Southeast Asia is growing exponentially, thanks in large part to the ongoing COVID-19 pandemic and Singapore-headquartered game publisher Garena has a front row seat in one ...