Commerce media has momentum, but its future hinges on its ability to prove outcomes. Advertisers should demand more than ...

Advertisers are asking a judge to dismiss Elon Musk's ad-boycott suit, arguing that the allegations in the complaint, even if proven true, wouldn't show that there was a conspiracy to deprive X, ...

The trade group World Federation of Advertisers is urging a federal judge to throw out Elon Musk's lawsuit over an alleged ad boycott, arguing that Texas courts lack jurisdiction to hear the dispute.

The Federal Trade Commission has demanded documents from Media Matters about possible coordination with other media watchdogs accused by Elon Musk of helping orchestrate advertiser boycotts of X, ...

X has added several major brands to a massive lawsuit alleging an advertising industry group illegally conspired to boycott ...

Elon Musk's X broadened an existing lawsuit on Saturday to include several major brands — accusing more companies of illegally boycotting the social media platform in 2022 following Musk's acquisition ...

Flagship event unites global and regional leaders from marketing, media, technology, academia, and government to shape the ...

Elon Musk's X Corp. sued several advertisers and an advertising federation in a Texas town's federal court, alleging a conspiracy to withhold advertising funds from X (formerly Twitter). The ...