Connatix & JW Player Merge to Create the Industry’s Largest …
Oct 9, 2024 · JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix.By unifying JWP’s broadcast-level live and on-demand streaming, data, and workflow capabilities with Connatix’s full stack advertising and content technology, JWP Connatix becomes ...
"Retail Media Has So Much Untapped Potential": Q&A with …
Nov 21, 2024 · Andrew: Right now, brands still overwhelmingly prioritising ponsored products (i.e. on-site search) while allocating more spend to sponsored brands (i.e. on-site display and video).Most of the dollars still concentrate on Sponsored Products because that’s where the highest concentration of conversions come from, though I would argue that many brands can get smarter with their strategies ...
Link Between Attention & Drivers of Brand Outcomes Revealed in …
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was conducted with Lumen Research and Brand Metrics.. The study, titled, What do 9,000 brand lift studies teach us ...
Predictions 2024: OOH & DOOH - ExchangeWire.com
Dec 21, 2023 · In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to the forefront of media minds?
The Stack: Ad Tech M&A is Back - ExchangeWire.com
Nov 15, 2024 · It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion buying Goldbach Austria.. Elsewhere, Apple have become the first company to fall foul of the EC's Digital Markets Act legislation, and Meta have been fined €800m by the EC for antitrust issues.
LoopMe Acquires Chartboost from Zynga - ExchangeWire.com
Dec 11, 2024 · LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software.Financial details of the transaction were not disclosed. With a fully organic 40% compound annual growth rate ...
Ad Tech Personality of the Year and Ad Tech Rising Star Nominees ...
Sep 11, 2024 · We reveal the nominees for The Wires Ad Tech Personality of the Year and Ad Tech Rising Star 2024 awards. We're delighted to reveal the shortlists for two of the most sought-after prizes in the industry: The Wires Ad Tech Personality of the Year and Ad Tech Rising Star. Voting will open until Friday 4 October, when the Top 10 shortlists will be announced.
Reports - ExchangeWire.com
The State of Data and Tech Maturity for Brands in APAC. Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.
Channel Factory Strengthens US Leadership Team With Four New …
Apr 20, 2023 · Following an impressive year-on-year revenue growth of 47% from 2019 to 2022, Channel Factory, the global brand suitability platform for YouTube, announced four key hires and one promotion within its US leadership team.The appointments signal its commitment to expanding its position as a top player in the industry and remaining the leader in the brand suitability space.
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.