Discover the fascinating evolution of Costco’s business strategy and how it all began with an empty aircraft hangar! 🚀 This journey traces the ambitious transition from Price Mart, founded by Sol Price, to the rise of Costco, co-created by Jim Senegal and Jeff Brotman. Competing fiercely, these titans merged to form Price Costco, and ultimately became the Costco we know today. Dive into the secrets behind Costco's unbeatable prices and member-focused approach, running on a net-zero model. How d
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