Your Marketing Executive on Instagram: "The 2004 Bud Light “Fergus Shows Off His Tricks” Super Bowl ad exemplified Anheuser-Busch’s precision marketing strategy during a $2.3 million 30-second slot era, when the brand commanded over 41% of U.S. beer advertising share. The commercial humorously contrasted obedience with utility - portraying a dog fetching a Bud Light instead of performing tricks. This clever narrative reinforced Bud Light’s positioning as the beer for spontaneity, friendship, and

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