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Wealth | Business | Innovation on Instagram: "Payless Palessi Prank: Fake Luxury Store Sells $20 Shoes for $600 in Epic Influencer Sting! 👠💸 In November 2018, budget shoe giant Payless ShoeSource pulled off a masterclass in marketing mischief by transforming a former Armani boutique in Santa Monica’s Santa Monica Place mall into “Palessi”—a faux Italian luxury brand inspired by designer Alessi. With a sleek website, gold mannequins, and designer labels slapped on their $19.99–$39.99 kicks, Pay
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