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Old Home Bread Commercial (1973)

Old Home Bread Commercial (1973)

1.4K viewsAug 3, 2025

YouTubeTexas Archive of the Moving Image

🎣 Bread, love, and a fishing trip? This 1973 Old Home Bread commercial, narrated by singer C.W. McCall, stars a trucker, his favorite waitress Mavis, and her mom on a sweet lake day. Shot in Dallas and part of a Clio Award–winning campaign, it’s vintage advertising at its most charming. #OldHomeBread #1970sCommercial #VintageAds | Texas Archive of the Moving Image

🎣 Bread, love, and a fishing trip? This 1973 Old Home Bread commercial, narrated by singer C.W. McCall, stars a trucker, his favorite waitress Mavis, and her mom on a sweet lake day. Shot in Dallas and part of a Clio Award–winning campaign, it’s vintage advertising at its most charming. #OldHomeBread #1970sCommercial #VintageAds | Texas Archive of the Moving Image

1.3K viewsAug 3, 2025

FacebookTexas Archive of the Moving Image

1973 Old Home Bread Commercial 1

1973 Old Home Bread Commercial 1

123K viewsSep 16, 2016

YouTubetobatola

The Bread Ad That Created a CB Legend: The Real Story of C.W. McCall

The Bread Ad That Created a CB Legend: The Real Story of C.W. McCall

1.1K views6 months ago

YouTubeJimmy RetroVibe — Golden 70s

This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries). While working as a creative director for the advertising | Trucker straight talk.

This television commercial for Old Home Bread is narrated by singer C. W. McCall (the nom de chanteur for Bill Fries). While working as a creative director for the advertising | Trucker straight talk.

1.9K viewsOct 12, 2018

FacebookTrucker straight talk.

The late great CW McCall and Mavis in the third of the Old Home Bread commercials from late 1970s or early 1980s #cwmcall #convoy | Son's Of Dirt

The late great CW McCall and Mavis in the third of the Old Home Bread commercials from late 1970s or early 1980s #cwmcall #convoy | Son's Of Dirt

2.2K viewsApr 9, 2022

FacebookSon's Of Dirt

Sodaneck on Instagram: "In 1973, the Old Home Bread commercials introduced the character C.W. McCall, a truck driver portrayed by actor Jim Finlayson. These advertisements followed McCall's deliveries to the Old Home Café, where he interacted with Mavis, a waitress played by Jean McBride Capps. The campaign's success led to the creation of the song "Old Home Filler-Up an' Keep on a-Truckin' Café," which charted on the Billboard Hot 100. This momentum propelled the real-life C.W. McCall, Bill Fri

Sodaneck on Instagram: "In 1973, the Old Home Bread commercials introduced the character C.W. McCall, a truck driver portrayed by actor Jim Finlayson. These advertisements followed McCall's deliveries to the Old Home Café, where he interacted with Mavis, a waitress played by Jean McBride Capps. The campaign's success led to the creation of the song "Old Home Filler-Up an' Keep on a-Truckin' Café," which charted on the Billboard Hot 100. This momentum propelled the real-life C.W. McCall, Bill Fri

6K viewsMar 12, 2025

Instagramsodaneck

11.9K viewsJul 12, 2019

YouTubespearheadswinter

Old Home Filler Up and Keep on Truckin Cafe commercials

10.8K viewsDec 22, 2018

YouTubeAdam Witthauer

2K viewsJul 12, 2019

YouTubespearheadswinter

C.W. McCall’s “Old Home” campaign for Old Home Bread in the 1970s wasn’t just an ad series—it was a cultural phenomenon. Created by adman Bill Fries (who later became McCall), the commercials told the story of a trucker and a diner waitress named Mavis in a small-town setting. With a mix of humor, charm, and catchy jingles, the campaign captured hearts and boosted sales. The success of the ads led Fries to adopt the C.W. McCall persona and launch a country music career, including the smash hit “

383 viewsDec 13, 2024

FacebookTruck Stop Chic

In 1976, Midland Communications featured C.W. McCall in a television commercial promoting their CB radios. The ad played off the success of McCall’s hit “Convoy,” using a reworked version of the song to spotlight Midland as the go-to brand for truckers and CB enthusiasts during the height of the CB radio craze. #trucking #country | Truck Stop Chic

822 viewsMar 29, 2025

FacebookTruck Stop Chic

Old Home is Good Buns commercial

51.8K viewsDec 22, 2010

YouTubeConvoyTM

Jean McBride Capps and Jim Finlayson were the Texas actors who played Mavis and C.W. McCall in the Old Home Bread commercials that took off in the early 1970s. Filmed for the Metz Baking Company, the ads followed a flirtatious trucker and a diner waitress along his delivery route. Their natural charm and Texas authenticity helped make the spots a hit across the Midwest and South. The campaign’s creator, Bill Fries, later turned the McCall character into a country music phenomenon, topping the ch

3.9K views11 months ago

FacebookTruck Stop Chic

Omaha Channel 7 spot on Old Home Cafe, Pisgah

10.5K viewsDec 22, 2018

YouTubeAdam Witthauer

C.W. McCall’s “Old Home” campaign for Old Home Bread in the 1970s wasn’t just an ad series—it was a cultural phenomenon. Created by adman Bill Fries, who later became McCall, the commercials told the story of a trucker and a diner waitress named Mavis in a small-town setting. With a mix of humor, charm, and catchy jingles, the campaign captured hearts and boosted sales. The success of the ads led Fries to adopt the C.W. McCall persona and launch a country music career, including the smash hit “C

378 viewsDec 13, 2024

FacebookTruck Stop Chic

C.W. McCall - Old Home Filler-Up An’ Keep On A-Truckin’ Cafe

1.6K viewsJun 17, 2025

YouTubeKCVids816

Robert Crumb lawsuit "Keep On Truckin' Cafe" musical bakery commercials Sioux City

11.6K viewsMay 15, 2019

YouTubeBetaGems Lost Media

The beginning of CW McCall CW was a character, in a ad campaign, for Old Home Bread. The character was named CW and was a trucker who hauled the bread to Old Home Cafe. CW's sidekick was Sloan, his dog. The commercials won a number of Clio's, Emmys, for commercials. The ad campaign written by Bill Fries Eventually the song "Keep On a Truckin Cafe", was released by Fries, who became CW McCall, taking the name of the character, in the ad campaign. The song was a Top 20 country chart song, and CW t

2.5K viewsAug 7, 2024

FacebookRandall Hamm

C.W. McCall wasn’t a real trucker, but he sure sounded like one. Born Bill Fries, he created the character for an Old Home bread commercial, then turned it into a music career. His talkin’-blues style made Convoy a smash hit in 1975, kicking off a CB radio craze and inspiring a movie. With songs like Wolf Creek Pass and Black Bear Road, he captured the spirit of the open highway. Later, he traded diesel smoke for mountain air, serving as mayor of Ouray, Colorado. #convoy #americana | Truck Stop

2K viewsFeb 14, 2025

FacebookTruck Stop Chic

Old Home Filler-Up An' Keep On A-Truckin' Cafe

924.8K viewsFeb 28, 2020

YouTubeC.W. McCall - Topic

CW McCall with the Classic Voice n Track for Old Home Bread #cwmccall #oldhome #downhome #truckin #trucker #convoy #vintagead #bigrig #bigrig #rig #haulin #country #steelguitar #countrymusic | Truck Stop Chic

11.8K viewsSep 18, 2023

FacebookTruck Stop Chic

C.W. McCall, 'Convoy' Country Singer, Dead at 93

RollingStoneJoseph Hudak

Midland CB 'Convoy!' Commercial (1976)

1.2K viewsDec 29, 2024

YouTubeBionic Disco

Old Home Filler-Up An' Keep On A-Truckin' Cafe

84.7K viewsFeb 28, 2019

YouTubeC.W. McCall - Topic

HE CREATED A FAKE TRUCKER... THEN IT BECAME A #1 MUSIC STAR

14.6K views2 months ago

YouTubeDaily Note Of a Dreamer

Convoy - C W McCall | The Midnight Special

11.8K views3 weeks ago

YouTubeThe Midnight Special

Old Home Bread, no. 1 (1973)

8K viewsApr 4, 2022

YouTubeTexas Archive of the Moving Image

1974 C. W. McCall - Old Home Filler-Up An’ Keep On-A-Truckin’ Café

1.9K viewsJan 26, 2023

YouTubeThe45Prof

C W McCall Old Home Filler Up An' Keep On A Truckin' Cafe 1974

397 viewsAug 22, 2018

YouTubeTheBudgie29

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